Case study · Experiences & Events
Arthashastra 2026.
Arthashastra 2026 was an inter-college management fest at CGC University, Mohali. Branding, installations and games turned a campus into a destination.
What the fest needed.
Branding & identity
A festival identity carried across the entrance installation, the backdrop and the photo frames, so every photograph carried the brand.
Installations & games
Walk-through installations and games at the venue turned a campus into a destination, including a rangoli installation at the management block entrance.
Live production
A packed auditorium, a live judging panel and a programme paced to hold attention from the first round to the final.
Stage & ceremony
Awards, winners and the closing moment, staged so the stage backdrop and the winners' photographs worked as brand content.
Community & content
The Mic Drop lounge: content, conversation and a place for the people who keep the story going after the lights come up.
